What i Can Do

Social Media Marketing can be a powerful branding vehicle when it’s part  of a comprehensive marketing strategy. It serves as a valuable tool to  link prospects to your website, where they can start a conversation with  you. It can also help establish your company as thought leader by  promoting events, articles written, board affiliations, etc.  It’s  important to realize that not all social media platforms are worthwhile  for all companies. We can help you discern which platform best suits  your needs—and the needs of your audience. Whether that be LinkedIn,  Facebook, Twitter, YouTube, Google+, Foursquare, WordPress, Blogspot…we  can get your profile where it needs to be, provide any necessary  training and maintenance, and adjust your social media balance as  necessary based on our results.

Good design creates a good perception….and if there’s one rule in  marketing, it’s “Perception is Reality.” Building a professional logo  for your organization helps build credibility, increases visibility, and  communicates effectively to your target market…facilitating your  ability to grow your business.  Before a potential client even walks  through the office door, your logo is a representation of your company.  It can make a company appear large, small, international, local, fun,  serious, legitimate, professional, etc. Is your current logo conveying  the right idea about your company?  Setting the Foundation The colors,  typography and style of a logo will often establish the look and feel  for the rest of your marketing communication efforts. I will ensure your  logo meets these expectations and create a professional brand image  that will grow with your company for years to come.

Effective web design and development is a critical component of any  small business marketing strategy. A compelling website design and  content strategy will help nurture a lead from a general inquiry to a  specific opportunity to a current client. An effective website design  will allow a visitor to navigate your site intuitively and quickly –  finding information in the least number of clicks. The overall objective  of web design is conversion – a visitor taking a desired action.  What a  website means for your business For a small business, your website is  the centerpiece of your marketing efforts. A well-planned website will  serve as an effective credibility piece, speak to your ideal customer  and generate new leads.  Many times prospects will see your website  before they ever meet you. Is your current website holding a visitor’s  attention? Are they finding the information they need? Is your company  demonstrating thought leadership in your industry? These are all  critical questions because a website can often be a lead repellent  rather than a lead generator.

Our strategic plan is so good, it has its own name: the RoadMap.  Combining equal parts research, analysis and planning, the RoadMap is a  powerful document that takes strategic concepts and translates them into  cost-effective marketing solutions.  The RoadMap’s core components  establish and clearly define your goals, audiences, messages and  vehicles, and dives deep into your company history and future with a  thorough communications audit, budget assessment and projection, and  analysis (or, ahem, creation) of your sales cycle.

I will help you design an email marketing campaign that reaches your  customer with the right message at the right time and generate leads. I  will help with email template design, list building, campaign  management, and analytics reporting.  Up-Selling and Cross-Selling Email  is a powerful way to remain top of mind with current clients- your  raving fans. Through email you can inform clients of new services,  remind them of the importance of referrals, and discuss industry trends  they should be aware of. Email marketing can be a vital up-selling and  cross-selling tool. It can also serve as an avenue to referrals. It’s  easier to gain access to new decision makers through a client referral.  Email allows your company to remain in the limelight and gain access to  new opportunities.  Customers don’t want to read about how great your  company is, they already know that! A compelling email marketing piece  will educate your clients with inside information relevant to their  business and help establish you as a thought leader.  Cost-Effective and  Trackable One of the strongest arguments for email marketing is its  cost effectiveness. Unlike traditional marketing methods, email is an  impactful way to generate and nurture relationships at minimal variable  cost. An email campaign is also trackable- allowing you to see who has  opened the email and clicked through to the website. You truly can  measure the effectiveness of a particular campaign.

Despite the increasing migration of marketing efforts to the web,  printed marketing materials can play a vital role in communicating your  company’s mission, nurturing leads and closing sales. We advise all its  client companies to have at least one high-quality print piece that is  multi-purposed.  Sales Tool In business-to-business sales, there are  many times you are not speaking directly to the decision maker and  instead working through intermediaries. A print piece such as a  capabilities brochure is an effective “leave behind” to help sell your  product or service internally. The brochure helps your sales contact  champion your company and receive buy-in from the management team.